Tools of the Trade

No matter where you are in your dog walking & pet sitting biz, there are amazing tools that can save you dozens of hours per week, automate client acquisition/retention and save you thousands of dollars on pricey freelancers.

My commitment to you is that I will always go first. I continually explore what’s needed to build a dog walking (pet sitting) business. I experiment with what works and what doesn’t and then report back to you what you need to create a profitable business you absolutely love.

A few of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me. In fact, many of the creators of these tools have given me special discounts that I get to extend to you! You’ll see all the special deals below.

Business essentials

Dog walking/pet sitting software
PRECISE PETCARE

There are many dog walking/pet sitting softwares out there and they keep constantly evolving as new features are added. I test drove several providers until I decided on this one. The support is second to none, with constant updates, offering a very affordable way to do business the professional way. 

 

PET BUSINESS INSURANCE
PET SITTERS ASSOCIATES

Pet Sitters Associate not only offers great and super affordable insurance coverage, but has also an easy to navigate online application and membership system. For an additional fee, you have the option to add things like bonding, house sitting insurance, boarding insurance, dog obedience training insurance and so on. After you have paid for your insurance and possible add-ons, you can print your coverage certificate right away. 

 

 

CAT & DOG FIRST AID AND CPR TRAINING
PROPETHERO

ProPetHero, with their online training, makes it effortless to become Cat & Dog First Aid and CPR certified. And not just for you as the owner, but also for your staff, which is a must for any professional dog walking/pet sitting company.

A vet is personally walking you through the entire training, giving you step-by-step instruction through video on how to treat a pet in an emergency and what symptoms to look out for.

Use my exclusive code: “CPR-dogwalktowealth” when checking out and receive 10% off.

Website

DOMAIN REGISTRATION
GO DADDY

GoDaddy offers cheap domain names with an easy to navigate user interface system and that’s really all you need.  

Just be careful when checking out, as some add-on options (which you most likely won’t need) are automatically selected – but they can be easily de-selected and then you will end up with an amazing low price at the end.

What I especially love is, that GoDaddy sends out promos giving you $100 of complimentary Google AdWords credit, if you spend $25.

WEBSITE HOSTING

SITEGROUND

All of my websites are hosted on SiteGround.
Why?
Because they make it incredibly easy to get a new site up and running with their one-click automatic WordPress Blog installation.You can use your SiteGround account to host multiple domains so there’s no need to pay more for hosting should you want to start another website. Also, they provide outstanding customer service!

WORDPRESS DRAG & DROP BUILDER
ELEGANT THEMES – DIVI BUILDER
The Divi Builder is drag and drop plugin which makes creating your own website a breeze. It comes with various Premade Layouts which make it even easier to just pop in your pictures, information and you are ready to go. The Builder also comes with other useful extras, like a social sharing plugin and an email opt-in, which you can easily connect to Mailchimp.
WEBSITE TRAFFIC TOOL
SUMO
I have used the free SUMO version on all my websites and that’s all you will most likely need. I use their “heat map” to see where page visitors clicked and their “content analytics” tool to analyze how far my visitors are scrolling down my website. Both tools are vital to see where everyone expects a link to be and when i start to loose my visitors interest. 

MONEY / ACCOUNTING

PAYMENT PROCESSING
PAYPAL
I never liked the idea of collecting my clients sensitive credit card information. Paypal is awesome, because it is on par with the fees of other merchant services and takes on the responsibility of keeping my clients data save. I have it hooked up to Precise Petcare and when I send out my invoices, clients can pay either with their PayPal account or with any major credit/debit card through PayPal.
BOOKKEEPING SOFTWARE
WAVE APPS
Wave Apps is another great free tool, which I use as my Bookkeeping software. It connects with your PayPal and/or Bank Account and organizes all your Expenses and Income automatically. Any expenses you have can be recorded through their app, which snaps a picture of the receipt and saves it as a picture along with the recorded journal entry.

MARKETING

EMBROIDERED SHIRTS
LOGO UP

Wearing embroidered shirts is an important part of our brand identity, especially when employing staff. Logo Up provides great quality shirts, sweaters, baseball hats, bags, etc for a fair price and has never disappointed me with the quality of their products. Bonus: If you order through my referral link you will get a $25 coupon on your next order and I will get one too 🙂

MARKETING MATERIALS
VISTAPRINT
Vistaprint is pretty famous for their “500 Business Cards for $9.99” deal, which always made me one happy saver. They have various templates you can use to create your first business card design, but you can also upload your own design. Vistaprint also offers customized Lawn Signs, Brochures, Flyers and pretty much everything your marketing heart desires to be printed out.
EMAIL MARKETING
MAILCHIMP
MailChimp makes it easy and gorgeous to send out mass communication emails to your clients, which come in handy when you want to let them know about company announcements, updates to your policies, rates increases or informative emails with blog posts of yours. You can also collect email addresses through an opt-in within your website and send out promotions to capture your prospects interest and turn them into clients.

CREATION OF ALL THINGS

IMAGE CREATION
CANVA

Canva is the ultimate design tool for us non-designers. The free version gives you access to pretty much everything you need and it’s very user-friendly.
With Canva you can create shareable social media images and cover photos in no time, helping you to build a memorable brand.

VIDEO CREATION
LUMEN5

I discovered Lumen5 only recently and was blown away by it’s easy usability, beautiful results and its price: free. It was originally created to automatically analyze the content of your blog post and turn into a beautiful video, but you can use it to create videos from scratch with your own text, pictures or stock images underlined with various musical options.

DOCUMENT CREATOR & EDITOR
GOOGLE DOCS
Google Docs is your go to creator and editor of all documents. Why? Because you can access it from anywhere no matter which laptop you are using, with all the functionalities you need. Further, you can invite anyone to collaborate on your creations and it is completely free.
GRAPHIC DESIGN
FIVERR

As a beginner, most of us start off on a tight budget. That’s where Fiverr comes in.
Here you can get a logo within a few days for as low as $5, which will save you time and money. This crowdsourcing tool can also help you to find the right person to design anything from business cards to your website.

EMPLOYEES

PAYROLL

GUSTO

Gusto has been a life saver since I have started to hire employees.

From onboarding staff, paying employees, withholding employees taxes, to filing quarterly and yearly employer taxes – Gusto is probably my favorite tool of them all and comes with a super reasonable price tag.

And since you are appreciated you will get a $200 Amazon Gift Card and I will do so to if you use my link – win/win!

BACKGROUND CHECK
GOODHIRE
Background checks are a must when employing staff and Goodhire makes it painless. You just let them know the name and email address of the potential new hire and they take care of all the rest, requesting the remainder of the needed information directly from the applicant. Results are sent to the applicant and you within the same day or the most within a few days.

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